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Midas by Barclays is the first financial browser extension to take into account the needs of neurodivergent individuals, making it an essential tool for anyone looking to achieve financial independence and stability. 

For the D&AD 2023 Barclays Brief, my team and I created a visual identity for Barclay's new browser extension and microsite. 

My Role

I helped with concepting the product idea and compiled research for specific features. I was also the co-visual and product designer

The Team

Tools Used 

User Research, Figma, Accessibility Design Toolkit, Illustrator,  Photoshop, Prototyping

The Problem

Banking, finance, and neurodiversity​

Neurodivergence can affect  someone’s life in a number of ways, and banking and finance are no exception. 


There’s a wide range of barriers that neurodivergent individuals can face when it comes to baking and financial management. 


Understanding your finances

Despite personal finance being a part of everyday life, many of us lack the knowledge to ensure our financial success. Living with a learning disability makes this knowledge even harder to attain.

Managing Online Banking

Lacking personalization

People living with neurodivergence process information in various ways and it's about time financial education caters to various learning styles.

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Financial anxiety

It is clear that the current financial landscape has left many neurodiverse people with feelings of anxiety and tangibly worse financial health.

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More than 25% of autistic people and those with ADHD do not feel confident about managing their money and are reluctant to ask for help.

Newton Consultancy Survey 2023

The Opportunity

Innovate banking in the name of neurodivergence 

Barclay’s believes everyone should know how your bank works, where your money moves, and all the knowledge necessary to ensure financial success, whether you have one dollar in the bank or one million.

They want to make banking that bit easier by providing tools and support to help  

people manage their money better and, as a  result, improve their quality of life.

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How might we use technology and innovation to develop a new digital experience, service or tool that can help Barclays meet the banking needs of neurodivergent individuals?

D&AD Barclays Brief 2023

The Solution

Midas by Barclays, microsite & browser extension

Barclays will meet the unique banking needs of neurodivergent individuals by creating a microsite and browser extension equipped with better customization, a generative ai financial literacy guide catered to your preferred learning style, and access to resources for any financial circumstance. 

Midas by Barclays

Midas by Barclays, a browser extension catered to helping people with neurodivergence, by creating an experience tailored to all the different ways we learn.


Key Features 

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Person Checking Graphs on Smartphone

Generative AI

By downloading the browser extension, the Barclay’s financial literacy guide, the generative AI will create a personalized user experience to better understanding personal finances.

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Literacy Gude

Midas, financial literacy guide, will help users learn about their finances in the form that's easiest for to understand, all without having to go through anxiety-inducing process of meeting with a financial advisor.

Socializing Online


Users are able to choose their preferred learning style to better comprehend financial jargon or situations. 

Online Meeting

Account Dashboard

Users will receive a summary of the terms covered and will be given an option to store their files so they can return to them if necessary.

How It Works

Follow along the 4-part user journey

Using a variety of innovative approaches—including advanced machine learning and deep learning—we consistently break new ground in generative AI and natural language processing research to deliver unrivaled financial learning and guidance with the help of Midas and the Barclays Financial Literacy Team. 

Follow along with the user to download and learn how Midas by Barclays browser extension can help with financial literacy and management. 


The microsite serves as the hub for users to download and access the Midas browser extension. 


It provides a concise overview of the extension's functionality and introduces Midas as a tool designed to empower neurodiverse individuals to take control of their financial literacy and knowledge.

Onboardin & Profile Creation


Once the Midas browser extension is downloaded, users will go through a quick and simple onboarding process in 3 easy steps.

This information is gathered by Midas, your financial literary guide to better communicate finances with the user and provide personalized recommendations for optimal learning.

Onboardin & Profile Creation

Product Demo

Users then have the ability to upload financial documents, whether they be credit card statements, rental agreements, or as shown here, a job contract explaining benefits.​

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Onboardin & Profile Creation

Learning Style

Users are able to choose preferred learning style to better comprehend financial jargon or situations. 


Examples below. 

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Account Dashboard

After every session, users will receive a summary of the terms covered and will be given an option to store their files so they can return to them if necessary.

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If something needs to be further explained, they can set an appointment to meet with a Barclays financial advisor.

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With Midas by Barclays, managing finances has never been easier or more accessible for everyone, regardless of their unique needs or financial situations. 

Midas by Barclays

Your Financial Literacy Guide

The financial world is constantly changing, and it’s time we have a tool available for everyone to change with it, because when it comes to your finances, Barclays believes no one should be left behind.​

Case Study D&AD Submission 2023

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